Recently scored: Dentsu, Omnicom, Publicis Groupe, WPP
ASDA·Retail (non-fashion)·Leeds, UK·Founded 1965·Last verified 22 April 2026
34
out of 100
Below expectationsPending Review

Asda reports comprehensive carbon and resource data but lacks third-party verification on emissions and has lost SBTi validation—a critical credibility blow. Scope 3 dominates its footprint (98% of 25.6Mt CO2e), yet product-level decarbonisation remains elusive. A 2024 CMA greenwashing investigation and removal of climate targets expose gaps between reporting volume and actual commitment.

The calculation

Every score shows its working.

Same formula for every company. No curve. No private weighting.

SINK = (0.3 × Base + 0.7 × Performance) × Scale
Industry base impact
Retail (non-fashion) sector ceiling.
48 / 100
Performance score
Sum of the 10 rubric questions, scored 0–10 each.
48 / 100
Raw score
Weighted average before scale penalty.
(0.3 × 48) + (0.7 × 48) = 48.0
Scale penalty
Multiplier based on absolute emissions volume — physics-first.
× 0.7
Final score
Rounded. Below expectations.
34 / 100
The ten questions

Where ASDA is strong, and where it isn't.

Strongest on Carbon Footprint — Operations and Resource Use & Waste (6/10, 6/10). Weakest on Targets & Commitments and Controversies & Red Flags (3/10, 4/10).

Where the evidence comes from

Every document used, listed.

20 sources used in this assessment. All publicly available. Each row shows which rubric questions it informed.

[1]Self-reported
Net-Zero Carbon strategy page
Ongoing
Q1Q2Q8
View →
[2]Third-party verified
Ditch Carbon: Asda organisation profile
Ongoing
Q1Q2
View →
[3]Self-reported
Documents and Downloads page
Ongoing
Q1Q9
View →
[4]Self-reported
Asda publishes latest ESG report 2024
2024
Q2Q9
View →
[5]Self-reported
Asda updates on ESG performance
2025
Q3Q6
View →
[6]Public record
Asda's ESG report 2023
2024
Q3
View →
[7]Public record
Asda must update SBTi targets due to growth
Unknown
Q3Q8
View →
[8]Public record
Asda Net-Zero Carbon by 2040
2022
Q4
View →
[9]Third-party verified
Corporate Energy: ASDA offtaker profile
Ongoing
Q4
View →
[10]Self-reported
ESG Report 2024 PDF
2024
Q4Q5
View →
[11]Self-reported
Biodiversity strategy page
Ongoing
Q5
View →
[12]Self-reported
Nature strategy page
Ongoing
Q5
View →
[13]Public record
Grocery Trader: Asda updates on ESG performance
2025
Q6
View →
[14]Self-reported
Water strategy page
Ongoing
Q7
View →
[15]Third-party verified
Water Sensitive Farming Initiative
Ongoing
Q7
View →
[16]Self-reported
sustainablebrands.com — coors asda partner with sustainable farming initiative to advance water conserva
Unknown
Q7
View →
[17]Public record
Why SBTi delisted 200+ high-profile companies
Unknown
Q8Q10
View →
[18]Self-reported
Transparent Reporting page
Ongoing
Q9
View →
[19]Public record
CMA Greenwashing Investigation (ASOS, Boohoo, Asda)
2024
Q10
View →
[20]Public record
Greenwashing scrutiny: key lessons and fines 2024
2024
Q10
View →

If you believe a source has been misread or a newer version exists, submit a challenge.

ASDA in context

Where ASDA sits among retail (non-fashion) peers.

Among the 42 major retail (non-fashion) brands we've scored, ASDA sits 33rd of 42.

33/42
ASDA's rank
40
Industry average
18
Industry low
57
Industry high
How this score has moved

ASDA's score over time.

today

Score history begins 4 April 2026.

As ASDA's score updates, the trajectory will appear here.

We're backfilling historical scores for FTSE 100 and S&P 100 companies over the coming weeks.

What's being contested

This score is not currently being contested.

Every challenge is published. We'd rather be corrected than wrong — that's the whole point.

No challenges submitted yet. If you have evidence that contradicts this score, you can challenge any question above — cite a public source and we'll review it.

About ASDA

Asda is a major UK grocery retailer owned by the Issa brothers and TDR Capital, operating supermarkets and the growing Asda Express convenience chain. As a private company, it competes with Tesco, Sainsbury's, and Morrisons in the highly consolidated UK food retail sector.

Founded
1965
Headquarters
Leeds, UK
Employees
~143,125
Annual revenue
~£21.7B
Company website ↗
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