Recently scored: Dentsu, Omnicom, Publicis Groupe, WPP
Iceland Foods·Retail (non-fashion)·Deeside, United Kingdom·Founded 1976·Last verified 25 April 2026
38
out of 100
Below expectationsPending Review

Iceland Foods reports 40% absolute operational emissions cuts since 2011, but has abandoned multiple high-profile sustainability pledges and remains the UK's most carbon-intensive supermarket. Scope 3 emissions are completely unreported, credibility is undermined by the 2022 reversals of plastic-free and palm-oil-removal commitments, and targets lack third-party validation.

The calculation

Every score shows its working.

Same formula for every company. No curve. No private weighting.

SINK = (0.3 × Base + 0.7 × Performance) × Scale
Industry base impact
Retail (non-fashion) sector ceiling.
48 / 100
Performance score
Sum of the 10 rubric questions, scored 0–10 each.
37 / 100
Raw score
Weighted average before scale penalty.
(0.3 × 48) + (0.7 × 37) = 40.3
Scale penalty
Multiplier based on absolute emissions volume — physics-first.
× 0.95
Final score
Rounded. Below expectations.
38 / 100
The ten questions

Where Iceland Foods is strong, and where it isn't.

Strongest on Carbon Footprint — Operations and Controversies & Red Flags (5/10, 5/10). Weakest on Water Impact and Carbon Footprint — Supply Chain (2/10, 2/10).

Where the evidence comes from

Every document used, listed.

13 sources used in this assessment. All publicly available. Each row shows which rubric questions it informed.

[1]Self-reported
Iceland Foods Sustainability Hub — Carbon Reduction
Ongoing
Q1Q2Q3Q4
View →
[2]Self-reported
Iceland Carbon Report 2024-25
2025
Q1Q4
View →
[3]Public record
The Grocer — Iceland Is Most Carbon-Intensive Supermarket Analysis
Unknown
Q1Q3Q10
View →
[4]Self-reported
Iceland Foods ESG Report 2024-25
2025
Q2Q7Q8Q9
View →
[5]Public record
ESM Magazine — Iceland Foods Sets Global Benchmark for Seafood Sustainability
Unknown
Q5
View →
[6]Self-reported
Iceland Foods Sustainability Hub — Sustainable Sourcing Palm Oil
Ongoing
Q5
View →
[7]Third-party verified
CSPO Watch — Iceland Supermarkets Anti-Palm Oil
Unknown
Q5
View →
[8]Self-reported
Iceland Foods Food Waste Report FY25
2025
Q6
View →
[9]Public record
The Grocer — U-Turn of 2022 Iceland Rows Back on Plastic and Palm Oil
2022
Q6
View →
[10]Public record
Grocery Gazette — Iceland Removes Pledge Website
2022
Q6Q10
View →
[11]Self-reported
Amazon Climate Pledge Signatories — Iceland Foods
2021
Q8
View →
[12]Third-party verified
DitchCarbon — Iceland Foods Sustainability Report Highlights
Unknown
Q8Q9
View →
[13]Public record
Edie — Iceland Foods Hits Back at Which After Low Sustainability League Table Score
Unknown
Q10
View →

If you believe a source has been misread or a newer version exists, submit a challenge.

Iceland Foods in context

Where Iceland Foods sits among retail (non-fashion) peers.

Among the 42 major retail (non-fashion) brands we've scored, Iceland Foods sits 27th of 42.

27/42
Iceland Foods's rank
40
Industry average
18
Industry low
57
Industry high
How this score has moved

Iceland Foods's score over time.

today

Score history begins 5 April 2026.

As Iceland Foods's score updates, the trajectory will appear here.

We're backfilling historical scores for FTSE 100 and S&P 100 companies over the coming weeks.

What's being contested

This score is not currently being contested.

Every challenge is published. We'd rather be corrected than wrong — that's the whole point.

No challenges submitted yet. If you have evidence that contradicts this score, you can challenge any question above — cite a public source and we'll review it.

About Iceland Foods

Iceland Foods is a UK-based frozen food retailer operating over 950 stores across the country, founded in 1976 and headquartered in Deeside, Wales. It is the largest frozen-food specialist in the UK and has expanded significantly, including plans to double its Food Warehouse discount chain. The company is privately held and operates own-label and branded products.

Founded
1976
Headquarters
Deeside, United Kingdom
Employees
~27,000
Annual revenue
~£4.3B
Company website ↗
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