Retail (non-fashion)

Hobbycraft sustainability score: 37/100

37/100

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About Hobbycraft

Hobbycraft is a UK-based craft and hobby retailer operating approximately 100 stores plus distribution and head office facilities. Founded in 1995 and headquartered in Christchurch, it supplies art materials, crafts, and hobby products to consumers across the United Kingdom.

More about Hobbycraft

The company generated approximately £216M in revenue prior to 2025 CVA-driven store closures.

Founded 1995Head office Christchurch, United KingdomStaff ~2,000–3,000Revenue ~£216MWebsite ↗

Our verdict

Hobbycraft has delivered measurable progress on packaging reduction but remains fundamentally opaque on carbon emissions. No Scope 1, 2, or 3 data disclosed; no climate targets set. The company's sustainability story rests on product-level wins (plastic-free packaging, styrofoam elimination) that mask a complete absence of emissions accountability across a 100+ store estate and global supply chain.

Hobbycraft scores 37/100 (Below expectations) on SINK's independent climate assessment, scored from public data only. Scores are free. Companies can never pay for anything about their own score. Last verified May 2026.

That places Hobbycraft joint 482nd of 934 companies scored, and 28th of 50 in Retail (non-fashion).

The ten questions

What is Hobbycraft doing well, and where does it fall short?

Strongest on Controversies & Red Flags and Resource Use & Waste (7/10, 5/10). Weakest on Emissions Trajectory and Carbon Footprint: Operations (1/10, 2/10).

What's missing

Where Hobbycraft lost points

For each question that lost points, the evidence our public rubric looks for that we didn't find.

  • Emissions from its own operations2/10No emissions figures for its own operations, not even an estimate from energy bills.
  • Emissions from its supply chain2/10No assessment of where its supply-chain emissions come from.
  • Whether its emissions are falling1/10No evidence its emissions are falling, not even from energy bills or mileage.
  • How clean its energy is2/10No renewable energy tariff or major efficiency investment shown.
  • Its effect on nature4/10Its effect on nature isn't measured or independently verified.
  • How it uses materials and handles waste5/10No measurable waste or recycling targets reported publicly.
  • Its effect on water2/10No monitoring of water use, or no measures to reduce it.
  • Its climate targets3/10No specific targets with dates.
  • How openly it reports4/10No dedicated sustainability role, board oversight or public report.
  • Its record on controversies7/10Points deducted for controversies or its business model. The finding is under question 10.

A score changes when the evidence does. We use new published evidence at the next rescore. Anyone can send us new evidence, free. How to send it.

The calculation

How is Hobbycraft's SINK score calculated?

Same ten questions for every company. No private weighting.

SINK = (0.3 × Base + 0.7 × Performance) × Scale
Industry base impact
Retail (non-fashion) sector ceiling.
48 / 100
Performance score
Sum of the ten questions, each scored 0 to 10.
32 / 100
Raw score
Weighted average before scale penalty.
(0.3 × 48) + (0.7 × 32) = 36.8
Scale penalty
Multiplier based on total emissions. Bigger polluters lose more.
× 1
Final score
Rounded. Below expectations.
37 / 100
Where the evidence comes from

What evidence is Hobbycraft's score based on?

8 sources used in this assessment. All publicly available. Each row shows which of the ten questions it informed.

25% of them were published by Hobbycraft itself; the rest come from independent sources.

Scored on 9 April 2026 under an earlier version of our method. We're re-checking it under the current method.

[1]Self-reported
Hobbycraft ESG Deck Master 2024
2024
Q1Q2Q4Q7Q8Q9
View →
[2]Independent source
eTail Europe 2022 Case Study: Hobbycraft
2022
Q2Q4Q5Q6Q8
View →
[3]Public record
Hobbycraft steps up its commitment to sustainability
2024
Q5Q6Q9
View →
[4]Public record
Hobbycraft Easter Eco initiative
2024
Q6
View →
[5]Self-reported
Hobbycraft LinkedIn Company Profile
Ongoing
Q3
View →
[6]Public record
Hobbycraft Annual Results – Retail Gazette
2025
Q3
View →
[7]Public record
Hobbycraft Wikipedia entry
Unknown
Q10
View →
[8]Public record
Hobbycraft provides more reusable, recyclable and packaging-free products than ever before
2024
Q8
View →

If you believe a source has been misread or a newer version exists, submit a challenge.

For Hobbycraft

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    Hobbycraft: SINK sustainability score 37/100.

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Hobbycraft in context

How does Hobbycraft compare with other retail (non-fashion) companies?

Where Hobbycraft sits among retail (non-fashion) peers.

Among the 50 major retail (non-fashion) brands we've scored, Hobbycraft sits 28th of 50.

28/50
Hobbycraft's rank
38
Industry average
18
Industry low
52
Industry high
See all 50 in Retail (non-fashion) →
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