Recently scored: Dentsu, Omnicom, Publicis Groupe, WPP
Card Factory·Retail (non-fashion)·Wakefield, United Kingdom·Founded 1997·Last verified 25 April 2026
32
out of 100
Below expectationsPending Review

Card Factory operates 1,090 stores with a growing footprint but minimal public disclosure of environmental data. The company has completed internal emissions assessments but published no Scope 3 figures, trajectory data, or science-based targets. Multiple health and safety prosecutions indicate broader compliance weaknesses affecting governance credibility.

The calculation

Every score shows its working.

Same formula for every company. No curve. No private weighting.

SINK = (0.3 × Base + 0.7 × Performance) × Scale
Industry base impact
Retail (non-fashion) sector ceiling.
48 / 100
Performance score
Sum of the 10 rubric questions, scored 0–10 each.
25 / 100
Raw score
Weighted average before scale penalty.
(0.3 × 48) + (0.7 × 25) = 31.9
Scale penalty
Multiplier based on absolute emissions volume — physics-first.
× 1
Final score
Rounded. Below expectations.
32 / 100
The ten questions

Where Card Factory is strong, and where it isn't.

Strongest on Controversies & Red Flags and Carbon Footprint — Operations (5/10, 3/10). Weakest on Emissions Trajectory and Targets & Commitments (1/10, 2/10).

Where the evidence comes from

Every document used, listed.

6 sources used in this assessment. All publicly available. Each row shows which rubric questions it informed.

[1]Self-reported
Card Factory GHG Emissions Reporting — Investor Site
Ongoing
Q1Q3Q4Q6Q8Q9
View →
[2]Self-reported
Card Factory Half-Year Report 2025
2024
Q1Q2Q4Q6Q9
View →
[3]Self-reported
Card Factory Interim Results — July 2023
2023
Q2Q8
View →
[4]Self-reported
Card Factory FY25 Preliminary Results
2024
Q3Q5
View →
[5]Public record
Card Factory and Amscan Balloon Recycling Initiative
Unknown
Q5Q6
View →
[6]Public record
Wikipedia — Card Factory
Ongoing
Q10
View →

If you believe a source has been misread or a newer version exists, submit a challenge.

Card Factory in context

Where Card Factory sits among retail (non-fashion) peers.

Among the 42 major retail (non-fashion) brands we've scored, Card Factory sits 35th of 42.

35/42
Card Factory's rank
40
Industry average
18
Industry low
57
Industry high
How this score has moved

Card Factory's score over time.

today

Score history begins 5 April 2026.

As Card Factory's score updates, the trajectory will appear here.

We're backfilling historical scores for FTSE 100 and S&P 100 companies over the coming weeks.

What's being contested

This score is not currently being contested.

Every challenge is published. We'd rather be corrected than wrong — that's the whole point.

No challenges submitted yet. If you have evidence that contradicts this score, you can challenge any question above — cite a public source and we'll review it.

About Card Factory

Card Factory is a UK-based retail greeting card and gift retailer operating 1,090 stores across the UK and Ireland, plus a printing operation (Printcraft) and gift product lines. Founded in 1997, it is listed on the London Stock Exchange and also operates international partnerships and recent acquisitions including Garlanna and Garven.

Founded
1997
Headquarters
Wakefield, United Kingdom
Employees
~9,075
Annual revenue
~£543M
Company website ↗
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