Retail (non-fashion)

Card Factory sustainability score: 32/100

Limited independent evidence: only two independent sources cover this company. The score may change as more evidence appears.

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About Card Factory

Card Factory is a UK-based greeting card and gift retailer founded in 1997, headquartered in Wakefield. Operating 1,090 stores across the UK and internationally, the company also owns Printcraft (in-house printing) and recently acquired Garlanna and Garven.

More about Card Factory

It is the largest greeting card retailer in the UK by store count.

Founded 1997Head office Wakefield, United KingdomStaff ~9,075Revenue ~£543MWebsite ↗

Our verdict

Card Factory operates 1,090 stores with minimal disclosed environmental performance. Scope 1+2 data from FY20 exists but current emissions figures remain unpublished despite completed assessments. No renewable energy strategy, no science-based targets, and no absolute emissions trajectory data. Health & safety prosecutions indicate broader compliance failures.

Card Factory scores 32/100 (Below expectations) on SINK's independent climate assessment, scored from public data only. Scores are free. Companies can never pay for anything about their own score. Last verified May 2026.

That places Card Factory joint 620th of 934 companies scored, and joint 36th of 50 in Retail (non-fashion).

Limited evidence. This score rests on 6 sources, 67% of them published by the company itself. Every source cited here passed the same quality checks as any other score: all live, none from data aggregators. There is simply less of it.

The ten questions

What is Card Factory doing well, and where does it fall short?

Strongest on Controversies & Red Flags and Carbon Footprint: Operations (5/10, 3/10). Weakest on Emissions Trajectory and Carbon Footprint: Supply Chain (1/10, 2/10).

What's missing

Where Card Factory lost points

For each question that lost points, the evidence our public rubric looks for that we didn't find.

  • Emissions from its own operations3/10No emissions figures for its own operations, not even an estimate from energy bills.
  • Emissions from its supply chain2/10No assessment of where its supply-chain emissions come from.
  • Whether its emissions are falling1/10No evidence its emissions are falling, not even from energy bills or mileage.
  • How clean its energy is2/10No renewable energy tariff or major efficiency investment shown.
  • Its effect on nature2/10No assessment of its effect on nature, and no basic environmental policy.
  • How it uses materials and handles waste3/10No active waste reduction, reuse or repair shown.
  • Its effect on water2/10No monitoring of water use, or no measures to reduce it.
  • Its climate targets2/10No specific targets with dates.
  • How openly it reports3/10No published sustainability data, or no one named as responsible for it.
  • Its record on controversies5/10Points deducted for controversies or its business model. The finding is under question 10.

A score changes when the evidence does. We use new published evidence at the next rescore. Anyone can send us new evidence, free. How to send it.

The calculation

How is Card Factory's SINK score calculated?

Same ten questions for every company. No private weighting.

SINK = (0.3 × Base + 0.7 × Performance) × Scale
Industry base impact
Retail (non-fashion) sector ceiling.
48 / 100
Performance score
Sum of the ten questions, each scored 0 to 10.
25 / 100
Raw score
Weighted average before scale penalty.
(0.3 × 48) + (0.7 × 25) = 31.9
Scale penalty
Multiplier based on total emissions. Bigger polluters lose more.
× 1
Final score
Rounded. Below expectations.
32 / 100
Where the evidence comes from

What evidence is Card Factory's score based on?

6 sources used in this assessment. All publicly available. Each row shows which of the ten questions it informed.

67% of them were published by Card Factory itself; the rest come from independent sources.

Scored on 5 April 2026 under an earlier version of our method. We're re-checking it under the current method.

This company's public sustainability disclosure is limited. This score is based on the 6 verified sources cited below, rather than padded to a standard count.

⚠

Limited data coverage. This assessment is based on 6 sources, 67% of which are self-reported by the company. Scores may change as independent evidence becomes available.

[1]Self-reported
Card Factory Investor Relations — GHG Emission Reporting
Ongoing
Q1Q2Q4Q8
View →
[2]Self-reported
Card Factory FY25 Preliminary Statement
2025
Q3Q5
View →
[3]Self-reported
Card Factory Plc Half-Year Report (HY25)
2024
Q1Q2Q4Q6
View →
[4]Self-reported
Card Factory Plc Interim Results (HY24)
2023
Q2Q8
View →
[5]Public record
Card Factory & Amscan Balloon Recycling Initiative
2023
Q5Q6
View →
[6]Public record
Card Factory — Wikipedia
Ongoing
Q10
View →

If you believe a source has been misread or a newer version exists, submit a challenge.

For Card Factory

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    Card Factory: SINK sustainability score 32/100.

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Card Factory in context

How does Card Factory compare with other retail (non-fashion) companies?

Where Card Factory sits among retail (non-fashion) peers.

Among the 50 major retail (non-fashion) brands we've scored, Card Factory is tied =36th of 50, with 2 others.

=36/50
Card Factory's rank
38
Industry average
18
Industry low
52
Industry high
See all 50 in Retail (non-fashion) →
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