Recently scored: Dentsu, Omnicom, Publicis Groupe, WPP
Wm Morrison Supermarkets·Retail (non-fashion)·Bradford, UK·Founded 1899·Last verified 22 April 2026
38
out of 100
Below expectationsPending Review

Morrisons has credible SBTi-validated targets and genuine 22% absolute emissions cuts since 2019, but relies on delayed 2050 net-zero timelines and incomplete Scope 3 disclosure. Supply chain transparency gaps, unresolved greenwashing criticism over paper bags, and only 20% renewable energy penetration undermine its mid-tier score.

The calculation

Every score shows its working.

Same formula for every company. No curve. No private weighting.

SINK = (0.3 × Base + 0.7 × Performance) × Scale
Industry base impact
Retail (non-fashion) sector ceiling.
48 / 100
Performance score
Sum of the 10 rubric questions, scored 0–10 each.
57 / 100
Raw score
Weighted average before scale penalty.
(0.3 × 48) + (0.7 × 57) = 54.3
Scale penalty
Multiplier based on absolute emissions volume — physics-first.
× 0.7
Final score
Rounded. Below expectations.
38 / 100
The ten questions

Where Wm Morrison Supermarkets is strong, and where it isn't.

Strongest on Targets & Commitments and Carbon Footprint — Operations (8/10, 7/10). Weakest on Energy Source and Transparency & Accountability (4/10, 5/10).

Where the evidence comes from

Every document used, listed.

16 sources used in this assessment. All publicly available. Each row shows which rubric questions it informed.

[1]Third-party verified
DitchCarbon — Morrisons GHG Data
Ongoing
Q1
View →
[2]Self-reported
Morrisons Sustainability Report FY23–24
2024
Q1Q6
View →
[3]Self-reported
Morrisons Corporate — Energy and Climate
Ongoing
Q1Q2
View →
[4]Third-party verified
CSO Futures — Morrisons SBTi Targets and Net-Zero 2050
2024
Q2Q5Q10
View →
[5]Self-reported
Morrisons Corporate — SBTi Validation and Net-Zero Target Expansion
2025
Q3Q8
View →
[6]Third-party verified
ESG News — Morrisons SBTi Approval 2050 Net-Zero Target
2025
Q3
View →
[7]Self-reported
morrisons-corporate.com — biodiversity2
Unknown
Q4
View →
[8]Public record
Renewable Energy Hub — Morrisons Solar and Net-Zero Timeline
2023
Q4
View →
[9]Third-party verified
Edie — Morrisons and Sainsburys TNFD Commitments
2024
Q5
View →
[10]Self-reported
Morrisons Corporate — Biodiversity and TNFD
Ongoing
Q5
View →
[11]Public record
morrisons-corporate.com — morrisons commits to net zero carbon emissions from its own operations by 2035
Unknown
Q6
View →
[12]Self-reported
morrisons-corporate.com — sustainable water management
Unknown
Q7
View →
[13]Third-party verified
edie.net — morrisons sets sbti verified 2050 net zero target
Unknown
Q8
View →
[14]Self-reported
Morrisons Corporate — Sustainability Performance
Ongoing
Q9
View →
[15]Self-reported
Morrisons Corporate — Sustainability Overview
Ongoing
Q9
View →
[16]Public record
Planet Critical — Paper Bag Greenwashing Criticism
2021
Q10
View →

If you believe a source has been misread or a newer version exists, submit a challenge.

Wm Morrison Supermarkets in context

Where Wm Morrison Supermarkets sits among retail (non-fashion) peers.

Among the 42 major retail (non-fashion) brands we've scored, Wm Morrison Supermarkets sits 26th of 42.

26/42
Wm Morrison Supermarkets's rank
40
Industry average
18
Industry low
57
Industry high
How this score has moved

Wm Morrison Supermarkets's score over time.

today

Score history begins 4 April 2026.

As Wm Morrison Supermarkets's score updates, the trajectory will appear here.

We're backfilling historical scores for FTSE 100 and S&P 100 companies over the coming weeks.

What's being contested

This score is not currently being contested.

Every challenge is published. We'd rather be corrected than wrong — that's the whole point.

No challenges submitted yet. If you have evidence that contradicts this score, you can challenge any question above — cite a public source and we'll review it.

About Wm Morrison Supermarkets

Wm Morrison Supermarkets is a UK grocery retailer operating ~370 stores and a significant food manufacturing business. Founded in 1899, it is now majority-owned by private equity firm Clayton Dubilier & Rice. As a major food retailer with substantial agricultural supply chain exposure, it ranks mid-tier among UK supermarkets on sustainability disclosure.

Founded
1899
Headquarters
Bradford, UK
Employees
~101,000
Annual revenue
£16.3B (FY2017)
Company website ↗
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