Sports Direct (Frasers Group plc) sustainability score: 26/100
Sports Direct (trading as Frasers Group plc) is a UK-listed retailer headquartered in Shirebrook, operating hundreds of stores and distribution centres across the UK and internationally. The company sells sporting goods, apparel, and casual wear, competing on price through a fast-fashion model with frequent discounts and high inventory turnover.
Founded 1976Head office Shirebrook, United KingdomStaff ~30,000Revenue ~£5.5BWebsite ↗
Sports Direct has unverified operational emissions data but drastically underreported supply chain emissions for a £5.5B global retailer. Energy source remains completely opaque. Labour controversies persist into 2025, with zero-hour contracts and wage disputes unresolved. The company discloses minimal biodiversity, water, or waste strategy despite operating a fast-fashion model.
Sports Direct (Frasers Group plc) scores 26/100 (Significant gaps) on SINK's independent climate assessment, scored from public data only. Scores are free. Companies can never pay for anything about their own score. Last verified May 2026.
That places Sports Direct (Frasers Group plc) joint 787th of 934 companies scored, and 48th of 50 in Retail (non-fashion).
What is Sports Direct (Frasers Group plc) doing well, and where does it fall short?
Strongest on Carbon Footprint: Operations and Controversies & Red Flags (5/10, 5/10). Weakest on Carbon Footprint: Supply Chain and Energy Source (1/10, 1/10).
Where Sports Direct (Frasers Group plc) lost points
For each question that lost points, the evidence our public rubric looks for that we didn't find.
- Emissions from its own operations5/10No full Scope 1 and 2 figures worked out to the GHG Protocol.
- Emissions from its supply chain1/10No assessment of where its supply-chain emissions come from.
- Whether its emissions are falling3/10No evidence its emissions are falling, not even from energy bills or mileage.
- How clean its energy is1/10No renewable energy tariff or major efficiency investment shown.
- Its effect on nature1/10No evidence it knows its main risks to nature.
- How it uses materials and handles waste2/10No active waste reduction, reuse or repair shown.
- Its effect on water1/10No figures for its water use.
- Its climate targets4/10Its targets aren't science-based or committed to the Science Based Targets initiative.
- How openly it reports2/10No published sustainability data, or no one named as responsible for it.
- Its record on controversies5/10Points deducted for controversies or its business model. The finding is under question 10.
A score changes when the evidence does. We use new published evidence at the next rescore. Anyone can send us new evidence, free. How to send it.
How is Sports Direct (Frasers Group plc)'s SINK score calculated?
Same ten questions for every company. No private weighting.
SINK = (0.3 × Base + 0.7 × Performance) × ScaleWhat evidence is Sports Direct (Frasers Group plc)'s score based on?
9 sources used in this assessment. All publicly available. Each row shows which of the ten questions it informed.
22% of them were published by Sports Direct (Frasers Group plc) itself; the rest come from independent sources.
Scored on 11 June 2026 under an earlier version of our method. We're re-checking it under the current method.
If you believe a source has been misread or a newer version exists, submit a challenge.
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How does Sports Direct (Frasers Group plc) compare with other retail (non-fashion) companies?
Where Sports Direct (Frasers Group plc) sits among retail (non-fashion) peers.
Among the 50 major retail (non-fashion) brands we've scored, Sports Direct (Frasers Group plc) sits 48th of 50.
Who scores higher in Retail (non-fashion)?
The 3 companies in the sector scoring nearest above Sports Direct (Frasers Group plc).
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