Recently scored: Dentsu, Omnicom, Publicis Groupe, WPP
CanO Water·Food & Beverage (non-meat)·London, UK·Founded 2019·Last verified 22 April 2026
36
out of 100
Below expectationsPending Review

CanO Water is a 24-person beverage company built around aluminium cans as a plastic replacement, but it has published almost no environmental data. Claims about halving its carbon footprint through moving UK production lack numbers. No emissions targets, no water impact assessment despite being a water company, and no formal governance structure beyond founder-driven messaging.

The calculation

Every score shows its working.

Same formula for every company. No curve. No private weighting.

SINK = (0.3 × Base + 0.7 × Performance) × Scale
Industry base impact
Food & Beverage (non-meat) sector ceiling.
50 / 100
Performance score
Sum of the 10 rubric questions, scored 0–10 each.
30 / 100
Raw score
Weighted average before scale penalty.
(0.3 × 50) + (0.7 × 30) = 36.0
Scale penalty
Multiplier based on absolute emissions volume — physics-first.
× 1
Final score
Rounded. Below expectations.
36 / 100
The ten questions

Where CanO Water is strong, and where it isn't.

Strongest on Controversies & Red Flags and Resource Use & Waste (7/10, 5/10). Weakest on Transparency & Accountability and Targets & Commitments (2/10, 2/10).

Where the evidence comes from

Every document used, listed.

7 sources used in this assessment. All publicly available. Each row shows which rubric questions it informed.

[1]Public record
CanO Water cuts carbon footprint with move to UK production
2024
Q1Q2Q3Q6Q8
View →
[2]Third-party verified
PitchBook – CanO Water
Ongoing
Q1
View →
[3]Self-reported
CanO Water – Sustainability
Ongoing
Q2Q5Q6Q9
View →
[4]Public record
CanO Water canned environment – Yahoo Finance
2024
Q3Q7
View →
[5]Self-reported
CanO Water – Homepage
Ongoing
Q4
View →
[6]Public record
CanO Water calls out industry greenwashing with World Earth Day stunt
2024
Q9Q10
View →
[7]Third-party verified
Boxed Water is Better – Canned water: the not-so-sustainable solution
Unknown
Q10
View →

If you believe a source has been misread or a newer version exists, submit a challenge.

CanO Water in context

Where CanO Water sits among food & beverage (non-meat) peers.

Among the 35 major food & beverage (non-meat) brands we've scored, CanO Water sits 30th of 35.

30/35
CanO Water's rank
44
Industry average
32
Industry low
57
Industry high
How this score has moved

CanO Water's score over time.

today

Score history begins 5 April 2026.

As CanO Water's score updates, the trajectory will appear here.

We're backfilling historical scores for FTSE 100 and S&P 100 companies over the coming weeks.

What's being contested

This score is not currently being contested.

Every challenge is published. We'd rather be corrected than wrong — that's the whole point.

No challenges submitted yet. If you have evidence that contradicts this score, you can challenge any question above — cite a public source and we'll review it.

About CanO Water

CanO Water is a UK-based canned water company founded around 2019, positioning aluminium packaging as an alternative to single-use plastic bottles. The company sources water from a Yorkshire spring and outsources canning to UK partners. It operates at small scale (~24 employees) with an estimated 15 million units sold in 2024.

Founded
2019
Headquarters
London, UK
Employees
~24
Annual revenue
~£5M
Company website ↗
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