Huel is a plant-based nutrition company with B Corp certification and ambitious 2030/2040 emissions targets. Emissions are rising, not falling, despite growth claims. Heavy metal contamination allegations and multiple ASA advertising violations undermine credibility. Supply chain carbon remains unmeasured and unvalidated.
Same formula for every company. No curve. No private weighting.
SINK = (0.3 × Base + 0.7 × Performance) × ScaleStrongest on Targets & Commitments and Transparency & Accountability (5/10, 5/10). Weakest on Emissions Trajectory and Water Impact (1/10, 2/10).
11 sources used in this assessment. All publicly available. Each row shows which rubric questions it informed.
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Among the 35 major food & beverage (non-meat) brands we've scored, Huel sits 22nd of 35.
Score history begins 5 April 2026.
As Huel's score updates, the trajectory will appear here.
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Huel is a UK-based food company founded in 2015 that produces nutritionally complete plant-based meal replacements and RTD beverages. It operates in 90+ countries with ~350 employees, manufacturing at a new Milton Keynes facility while sourcing ingredients globally. Revenue reached £214M in FY2024.
Plant-based food company with sustainability claims; similar scale, comparable supply chain complexity and greenwashing risk exposure.
View breakdown →Alternative protein manufacturer with emissions intensity focus; rising production footprint amid global expansion mirrors Huel's trajectory challenge.
View breakdown →UK packaged food/beverage brand with B Corp certification; comparable governance model and supply chain visibility challenges.
View breakdown →Direct-trade sustainability focus with verified supplier standards; contrasts with Huel's unvalidated targets and supply chain data gaps.
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