Recently scored: Dentsu, Omnicom, Publicis Groupe, WPP
Minor Figures·Food & Beverage (non-meat)·London, GB·Founded 2013·Last verified 22 April 2026
38
out of 100
Below expectationsPending Review

Minor Figures claims carbon neutrality since 2018 but relies entirely on offsets without publishing absolute emissions data. No Scope 1, 2, or 3 figures disclosed. B Corp certified and launching refill stations show intent, but the company lacks science-based targets, formal reduction pathways, and current sustainability reporting.

The calculation

Every score shows its working.

Same formula for every company. No curve. No private weighting.

SINK = (0.3 × Base + 0.7 × Performance) × Scale
Industry base impact
Food & Beverage (non-meat) sector ceiling.
50 / 100
Performance score
Sum of the 10 rubric questions, scored 0–10 each.
33 / 100
Raw score
Weighted average before scale penalty.
(0.3 × 50) + (0.7 × 33) = 38.1
Scale penalty
Multiplier based on absolute emissions volume — physics-first.
× 1
Final score
Rounded. Below expectations.
38 / 100
The ten questions

Where Minor Figures is strong, and where it isn't.

Strongest on Controversies & Red Flags and Resource Use & Waste (7/10, 4/10). Weakest on Targets & Commitments and Energy Source (2/10, 2/10).

Where the evidence comes from

Every document used, listed.

5 sources used in this assessment. All publicly available. Each row shows which rubric questions it informed.

[1]Self-reported
Minor Figures Sustainability Report FY21
2022
Q1
View →
[2]Self-reported
Minor Figures Impact Report 2024
2024
Q1Q9
View →
[3]Self-reported
Minor Figures FAQs
Ongoing
Q2Q4Q5Q6Q7
View →
[4]Public record
Vegconomist: Minor Figures B Corp Certification
Unknown
Q2Q3Q5Q6Q8Q9Q10
View →
[5]Public record
The Challenger Project: Challenger Brands to Watch 2021
2021
Q8
View →

If you believe a source has been misread or a newer version exists, submit a challenge.

Minor Figures in context

Where Minor Figures sits among food & beverage (non-meat) peers.

Among the 35 major food & beverage (non-meat) brands we've scored, Minor Figures sits 26th of 35.

26/35
Minor Figures's rank
44
Industry average
32
Industry low
57
Industry high
How this score has moved

Minor Figures's score over time.

today

Score history begins 5 April 2026.

As Minor Figures's score updates, the trajectory will appear here.

We're backfilling historical scores for FTSE 100 and S&P 100 companies over the coming weeks.

What's being contested

This score is not currently being contested.

Every challenge is published. We'd rather be corrected than wrong — that's the whole point.

No challenges submitted yet. If you have evidence that contradicts this score, you can challenge any question above — cite a public source and we'll review it.

About Minor Figures

Minor Figures is a UK-based oat milk manufacturer founded in 2013, selling plant-based beverages across 40+ countries. The company operates as a primarily office-based business using third-party co-manufacturers. It holds B Corp certification and has positioned itself as a sustainability-focused alternative to dairy, with products distributed through retail and food service channels.

Founded
2013
Headquarters
London, GB
Employees
~87
Annual revenue
~£20-40M (estimated, private)
Company website ↗
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