Deliciously Ella·Food & Beverage (non-meat)·London, United Kingdom·Founded 2012·Last verified 29 May 2026
38
out of 100
Below expectationsPending Review

Deliciously Ella publishes a sustainability page but discloses no operational emissions data, formal targets, or verified reduction trajectory. The brand relies on third-party modelled figures and parent company Hero Group's SBTi commitments without standalone accountability. Packaging decisions are documented but unquantified. Acquired by Hero Group AG (Switzerland) in September 2024; fully integrated into Hero UK&I operations from January 2026. Post-acquisition sustainability reporting structure is not yet independently established.

What we're watching

B Corp certification status uncertain post-Hero Group acquisition (September 2024). Scoring AI did not surface active certification during May 2026 scoring. Verify whether B Corp was recertified, lapsed, or is pending recertification before next editorial cycle.

The calculation

Every score shows its working.

Same formula for every company. No curve. No private weighting.

SINK = (0.3 × Base + 0.7 × Performance) × Scale
Industry base impact
Food & Beverage (non-meat) sector ceiling.
50 / 100
Performance score
Sum of the 10 rubric questions, scored 0–10 each.
33 / 100
Raw score
Weighted average before scale penalty.
(0.3 × 50) + (0.7 × 33) = 38.1
Scale penalty
Multiplier based on absolute emissions volume — physics-first.
× 1
Final score
Rounded. Below expectations.
38 / 100
The ten questions

Where Deliciously Ella is strong, and where it isn't.

Strongest on Controversies & Red Flags and Resource Use & Waste (8/10, 4/10). Weakest on Targets & Commitments and Energy Source (2/10, 2/10).

Where the evidence comes from

Every document used, listed.

6 sources used in this assessment. All publicly available. Each row shows which rubric questions it informed.

[1]Self-reported
Deliciously Ella Sustainability Page
Ongoing
Q1Q2Q4Q5Q6Q7Q9
View →
[2]Third-party verified
DitchCarbon Organization Profile: Deliciously Ella Ltd
Ongoing
Q1Q2Q3Q8Q10
View →
[3]Public record
The Grocer: Deliciously Ella's double-digit growth boosts owner Hero Group
2026
Q3
View →
[4]Self-reported
Hero Group Sustainability Report & Production Efficiency
Ongoing
Q8
View →
[5]Self-reported
Hero Group Annual Sustainability Report
Ongoing
Q9
View →
[6]Self-reported
Deliciously Ella US Sustainability Page
Ongoing
Q6
View →

If you believe a source has been misread or a newer version exists, submit a challenge.

Deliciously Ella in context

Where Deliciously Ella sits among food & beverage (non-meat) peers.

Among the 41 major food & beverage (non-meat) brands we've scored, Deliciously Ella is tied =29th of 41, with 3 others.

=29/41
Deliciously Ella's rank
43
Industry average
31
Industry low
57
Industry high
How this score has moved

Deliciously Ella's score over time.

today

Score history begins 29 May 2026.

As Deliciously Ella's score updates, the trajectory will appear here.

We're backfilling historical scores for FTSE 100 and S&P 100 companies over the coming weeks.

What's being contested

This score is not currently being contested.

Every challenge is published. We'd rather be corrected than wrong — that's the whole point.

No challenges submitted yet. If you have evidence that contradicts this score, you can challenge any question above — cite a public source and we'll review it.

About Deliciously Ella

Deliciously Ella is a UK-based plant-based food brand producing oat bars, energy balls, granola, and snacks. Founded by Ella Mills, the company was acquired by Hero Group AG in September 2024. It operates as a branded product line with outsourced manufacturing and distribution.

Founded
2012
Headquarters
London, United Kingdom
Employees
~50–100
Annual revenue
~£25M
Company website ↗
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