Recently scored: Dentsu, Omnicom, Publicis Groupe, WPP
GAIL's Bakery·Food Service / Restaurants·London, GB·Founded 1976·Last verified 25 April 2026
34
out of 100
Below expectationsPending Review

GAIL's operates 185+ stores with significant energy-intensive bakery production but publishes no emissions data, sustainability report, or science-based targets. Rapid expansion (40 new stores planned for 2026) means absolute emissions are rising. Supply chain work on regenerative flour and waste reduction exists but cannot offset the foundational lack of climate accountability.

The calculation

Every score shows its working.

Same formula for every company. No curve. No private weighting.

SINK = (0.3 × Base + 0.7 × Performance) × Scale
Industry base impact
Food Service / Restaurants sector ceiling.
45 / 100
Performance score
Sum of the 10 rubric questions, scored 0–10 each.
29 / 100
Raw score
Weighted average before scale penalty.
(0.3 × 45) + (0.7 × 29) = 33.8
Scale penalty
Multiplier based on absolute emissions volume — physics-first.
× 1
Final score
Rounded. Below expectations.
34 / 100
The ten questions

Where GAIL's Bakery is strong, and where it isn't.

Strongest on Controversies & Red Flags and Nature & Biodiversity Impact (7/10, 5/10). Weakest on Emissions Trajectory and Carbon Footprint — Operations (0/10, 1/10).

Where the evidence comes from

Every document used, listed.

13 sources used in this assessment. All publicly available. Each row shows which rubric questions it informed.

[1]Public record
GAIL's on track to open 40 new stores in current financial year
2025
Q1Q3Q5Q6Q8
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[2]Public record
GAIL's Bakery revenue soars by 28% with further estate growth planned
2025
Q1
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[3]Public record
GAIL's Bakery increases sustainability focus at new London site
2024
Q2Q4Q9
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[4]Self-reported
The Wheat Project — GAIL's Blog
Ongoing
Q2
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[5]Public record
GAIL's to open 40 new bakery stores in 2026 as sales jump
2025
Q3
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[6]Public record
GAIL's Bakery: We can provide a better alternative — MCA Insight Interview
2024
Q4Q8Q9
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[7]Public record
GAIL's launches project to support sustainable British farming
2024
Q5
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[8]Public record
GAIL's launches new heritage grain sourdough, crispbread and shortbread
2024
Q5
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[9]Self-reported
Fixing food waste — GAIL's Blog
Ongoing
Q6
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[10]Public record
GAIL's Bakery reduces its carbon footprint with bioplastic Spotlight Nort
2024
Q6
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[11]Public record
GAIL's (Wikipedia)
Ongoing
Q10
View →
[12]Third-party verified
At GAIL's, what is the human cost behind the artisanal bread? — Vittles Magazine
2024
Q10
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[13]Self-reported
jpost.com — article 890195
Unknown
Q10
View →

If you believe a source has been misread or a newer version exists, submit a challenge.

GAIL's Bakery in context

Where GAIL's Bakery sits among food service / restaurants peers.

Among the 46 major food service / restaurants brands we've scored, GAIL's Bakery sits 21st of 46.

21/46
GAIL's Bakery's rank
34
Industry average
19
Industry low
50
Industry high
How this score has moved

GAIL's Bakery's score over time.

today

Score history begins 5 April 2026.

As GAIL's Bakery's score updates, the trajectory will appear here.

We're backfilling historical scores for FTSE 100 and S&P 100 companies over the coming weeks.

What's being contested

This score is not currently being contested.

Every challenge is published. We'd rather be corrected than wrong — that's the whole point.

No challenges submitted yet. If you have evidence that contradicts this score, you can challenge any question above — cite a public source and we'll review it.

About GAIL's Bakery

GAIL's is a UK-based bakery chain operating approximately 185 retail locations and 4–5 production facilities, founded in 1976. The company is known for sourdough and artisanal bread, with a presence across London and expanding nationally. Revenue grew from £181.8m (FY23) to £278m (FY25), with aggressive store expansion driving growth in the mid-market casual dining and bakery sector.

Founded
1976
Headquarters
London, GB
Employees
~3,500
Annual revenue
~£278M
Company website ↗
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